Brand guidelines · v0.1 · Sep 2026
sarat.in brand
The identity system for sarat.in — logo, colour, type and stationery, and how to use them together.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “s” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#14494ERGB 20, 73, 78#0D3033RGB 13, 48, 51#D17A4ARGB 209, 122, 74#13322FRGB 19, 50, 47#F2EFE8RGB 242, 239, 232Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Cormorant Garamond
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxFind your place.H2 · 36pxFind your place.H3 · 24pxFind your place.Body · 17pxFind your place.Caption · 13pxFind your place.Logo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@sarat.in
www.sarat.in
Founding Team
sarat.in
hello@sarat.in · www.sarat.in
www.sarat.in
Explorations
Alternative wordmark directions considered for sarat.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.